The Kirk + Kurtts Design Podcast
Kirk Visola and Andy Kurtts take a fun look and analysis at branding and design. The fun nuances, textures, colors, and disruption that branding and all that goes with it may take on. Their insight is fun and honest with the hopes of educating those who tune in. And, being small business owners, they face many of the trials and obstacles that others face and speak towards that as well. No matter what, it's always a good time when these two get together and you might learn a little something new about that pretty little design or branding that you just saw.
The Kirk + Kurtts Design Podcast
Michael Wilson: CPG Creative Director, Designer, Coppergate Design Company
We're joined by Michael Wilson, the founder and CEO of Coppergate Design Company, who navigates the intersections of golf, design, and entrepreneurship with finesse. Dive into Michael's journey from high school art classes to leading his own design agency, exploring the roles of design in storytelling and consumer products, particularly within the golfing world.
Michael shares his insights on the evolution from doodling skateboard deck graphics to mastering branding and packaging in the competitive CPG landscape. His experiences highlight the importance of understanding your audience and leveraging packaging design to tell compelling stories. This episode is a rich blend of industry secrets, personal anecdotes, and professional wisdom for design enthusiasts, golf aficionados, and aspiring entrepreneurs alike. Join us, Kirk Vaisola and Andy Kurtz, as we delve into the creative swing of Michael Wilson's world.
Connect with Michael here:
https://www.linkedin.com/in/mcalvinwilson/
View his work here:
https://www.coppergatedesign.com/
About Kirk and Andy.
Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.
Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.
Music for Kirk & Kurtts intro & outro: Better by Super Fantastics
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